Kiera Obi
Research Analyst
Kiera joined SPI in 2025. As a Research Analyst, she works across the firm’s portfolios, undertaking in-depth research and analysis.
Kiera’s current SPI projects include a regular intelligence briefing for a major studio as well as data mapping and sector research for a client in the MENA region. Additionally, Kiera is working on assessing the economic impact of original productions in Australia for a major studio.
Prior to SPI, Kiera was an Analyst at Mercer, where she delivered employee engagement projects for organisations across a range of geographies and industries.
Kiera holds a bachelor's degree in psychology from the University of St Andrews.