Screen Tourism Assessment and Strategy

There is growing interest in screen tourism globally, with jurisdictions increasingly acknowledging its economic and cultural significance.

Screen tourism offers tangible financial benefits, as evidenced by substantial spending in local economies. Additionally, it serves as a platform for showcasing unique locations and cultural heritage to an international audience, thereby enhancing cultural visibility and appreciation.

We specialise in guiding jurisdictions to capitalise on these opportunities. Our expertise lies in strategising effective methods to attract screen tourists and in meticulously assessing the impact of screen tourism. To achieve this, we employ a diverse range of data collection techniques, including visitor surveys and consultations, ensuring a comprehensive understanding of the sector's influence and potential. Our approach is tailored to each jurisdiction's unique characteristics, ensuring that our strategies are both effective and culturally sensitive.

Selected Examples

*Included estimates for the number and value of screen tourism in the state